MARVELLOUS BEAUTY HOME

 

(i) EXECUTIVE SUMMARY

MARVELLOUS BEAUTY HOME is envisioned as a premier beauty salon offering a wide range of services including hair styling, skincare, nail care, and makeup application. Located strategically in a bustling urban area, our salon aims to provide top-notch services with a focus on customer satisfaction and a relaxing ambiance. Our mission is to empower individuals to feel confident and beautiful through personalized beauty treatments delivered by experienced professionals.

(ii) BUSINESS DESCRIPTION

Mission Statement

Our mission is to empower individuals to embrace their unique beauty and confidence through exceptional beauty services delivered with professionalism, care, and attention to detail.

Vision Statement

Our vision at MARVELLOUS BEAUTY HOME is to be the premier destination for discerning individuals seeking top-tier beauty services in our community.

Business Goals and Objectives

i. Establish MARVELLOUS BEAUTY HOME as the go-to destination for premium beauty services in the local community.

ii. Maintain a competitive

ii) MARKET ANALYSIS

The beauty industry is a rapidly growing sector, fueled by increasing consumer awareness and demand for personal grooming services. Our target market includes urban professionals, students, and individuals of all ages seeking high-quality beauty treatments. With the growing trend of self- care and wellness, we anticipate a steady demand for our services. Competitive analysis reveals that while there are several beauty salons in the vicinity, there is a gap in the market for a high- end salon that offers a personalized experience with attention to detail. MARVELLOUS BEAUTY HOME aims to fill this gap by providing exceptional services in a luxurious yet welcoming environment.

Target Market Strategy

To effectively reach and engage our target market, MARVELLOUS BEAUTY HOME will implement the following strategies:

i. Utilize platforms such as Instagram, Facebook, and YouTube to  showcase our services, share client testimonials, and engage with our target audience through visually appealing content and targeted advertising.